Division of Students launches new website for families of students

Moms and dads and interested relatives of York U students now have a new web resource that has been designed to answer their questions about the University and the application process. The new Parents and Families website, which was developed by the Division of Students, offers a wealth of information, including an admissions roadmap, a guide to campus resources,…

seo conversion rate website editor writer

The Conversion Rate: Death by SEO and Social Media

It turns out that common strategies, like putting extra effort into search engine optimization and social media campaigns, may spell the death of your site’s conversion rate. If you want site visitors to interact with your web page and become leads, you’d best ignore standard wisdom and employ a few targeted tactics that, while perhaps not…