The Perfect Tweet

Tweeting is not a divine act; therefore, most tweets are far from perfect. However, with a little elbow grease and up to 140 characters worth of keyboard taps, just about anyone can craft a beautiful, interesting and timely tweet. But before we get to the secret of the fabled ‘perfect tweet’, let’s recap some other tips…

Promoted Trends on Twitter Now Cost $200K

The Promoted Trends feature on Twitter has been upsized to the tune of $200,000 a day in the US. What started as an $80,000 fee in 2010, when Twitter first introduced the feature, has now more than doubled in cost. This unique function is part of Twitter’s advertising services suite that allows a given company to…

Twitter Outperforms Competition 9 to 1 in Lead Generation

In the battle for business, Twitter appears to be standing head and shoulders above LinkedIn and Facebook. A recent study by Optify, a provider of digital marketing software, shows that Twitter bests social media giants Facebook and LinkedIn with a hefty 9-to-1 ratio. In other words, Twitter is nine times better than the two other networks…

Growing Business One Tweet at a Time

One of the Internet’s fastest-growing social networks is good for more than just casual socializing–strategic use of Twitter can help businesses grow their brand and online presence, turning a steady following into a loyal clientele. Tweets alone won’t suffice  in these endeavours, however; rather, a well-planned approach, careful monitoring, and thorough research together can push…

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Finding Psychopaths on Twitter

Research conducted by computer scientists at the Online Privacy Foundation at Florida Atlantic University and Kaggl suggests that it is possible to detect psychopathic character traits in Twitter users based on the number, frequency and wording of tweets, among other factors. A combined study by the three institutions examined the accounts of 2,927 regular Twitter users from…

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World Leaders and their “Twiplomacy”

A recent research study by PR firm Burson-Marsteller sheds light, for the very first time, on the Twitter presence of the world’s leaders. The pioneering study looks at “Twiplomacy”, that is, diplomatic relations over Twitter among the world’s heads of state. According to this research, over 60% of world leaders are represented on the microblogging site, 264 in…