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PPro8 Software Manual: Chart Window

For the past year and a bit, I’ve been gainfully and very happily employed as a business analyst/technical writer for an intra-day trading firm. The work is challenging and stimulating, and I learn new things every day. Some months back, I proposed an overhaul of our proprietary software documentation. My main recommendation was that we follow…

The Perfect Tweet

Tweeting is not a divine act; therefore, most tweets are far from perfect. However, with a little elbow grease and up to 140 characters worth of keyboard taps, just about anyone can craft a beautiful, interesting and timely tweet. But before we get to the secret of the fabled ‘perfect tweet’, let’s recap some other tips…

Loving and Lusting in the Digital Age

Ever find yourself turning to Google, Facebook or Twitter for help with your love life, lusty libido or relationship redux? If so, you’re not alone. In what is turning into a sweeping trend, digital is becoming just as real as offline when it comes to matters of the heart. At least, that’s the case for…

Promoted Trends on Twitter Now Cost $200K

The Promoted Trends feature on Twitter has been upsized to the tune of $200,000 a day in the US. What started as an $80,000 fee in 2010, when Twitter first introduced the feature, has now more than doubled in cost. This unique function is part of Twitter’s advertising services suite that allows a given company to…

Twitter Outperforms Competition 9 to 1 in Lead Generation

In the battle for business, Twitter appears to be standing head and shoulders above LinkedIn and Facebook. A recent study by Optify, a provider of digital marketing software, shows that Twitter bests social media giants Facebook and LinkedIn with a hefty 9-to-1 ratio. In other words, Twitter is nine times better than the two other networks…

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Mobile Marketing for the Masses

As Digital Instincts lead strategist Marilyn Simes puts it, “The ‘Great Content Delivery Debate’ continues,” meaning that there is a good deal of disagreement over which medium is best to deliver mobile marketing content. One thing is clear, though: mobile strategies tailored specifically to meet brand objectives represent some of the most important investment opportunities in…

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The Conversion Rate: Death by SEO and Social Media

It turns out that common strategies, like putting extra effort into search engine optimization and social media campaigns, may spell the death of your site’s conversion rate. If you want site visitors to interact with your web page and become leads, you’d best ignore standard wisdom and employ a few targeted tactics that, while perhaps not…