Promoted Trends on Twitter Now Cost $200K

The Promoted Trends feature on Twitter has been upsized to the tune of $200,000 a day in the US. What started as an $80,000 fee in 2010, when Twitter first introduced the feature, has now more than doubled in cost. This unique function is part of Twitter’s advertising services suite that allows a given company to…

Twitter Outperforms Competition 9 to 1 in Lead Generation

In the battle for business, Twitter appears to be standing head and shoulders above LinkedIn and Facebook. A recent study by Optify, a provider of digital marketing software, shows that Twitter bests social media giants Facebook and LinkedIn with a hefty 9-to-1 ratio. In other words, Twitter is nine times better than the two other networks…