mobile marketing seo smm writer editor

Mobile Marketing for the Masses

As Digital Instincts lead strategist Marilyn Simes puts it, “The ‘Great Content Delivery Debate’ continues,” meaning that there is a good deal of disagreement over which medium is best to deliver mobile marketing content. One thing is clear, though: mobile strategies tailored specifically to meet brand objectives represent some of the most important investment opportunities in…

firefox OS smartphone copywriting

Firefox Lighting Up A New Phone OS

Very soon, there will be an alternative to the smartphone operating system software produced by giants Apple and Google along with other, smaller tech players. A new Firefox-based mobile operating system is slated for completion by early 2013, which will mean competition for industry heavyweights—particularly Android—as well as state-of-the-art smartphones priced at much more affordable rates than…