augmented reality copywriting writing

Augmented Reality Apps Materializing

From Hong Kong to Toronto, reality is being stretched and skewed, thanks to augmented reality (AR) apps. Running on smartphones and iPads, these applications are being used to guide tourists through unfamiliar locales, educate museum-goers about exhibits and generally entertain users with a fresh take on reality. But just what is augmented reality? Essentially, it is…

macbook pro copywriting editing writer editor

MacBook For Your Retina

A thinner, cooler version of the MacBook Pro made its appearance at the 2012 Worldwide Developers Conference in San Francisco through June 11-15. Called MacBook Pro Retina, the new Apple computer features flash-based storage, a higher processing speed than the earlier model and, most strikingly, a screen resolution of precisely 5.184 million pixels, supposedly making individual pixels…

MacBook Profume

When I heard that Air Aroma, a ‘scent solutions company’, was launching a perfume dedicated to, and smelling exactly like, a freshly opened MacBook Pro computer, I instantly recalled a product launch that ended up fizzling out: the Demeter Fragrance Library. The company had a similar idea, and it wasn’t much of a hit. Does anyone remember Demeter?…