macbook pro copywriting editing writer editor

MacBook For Your Retina

A thinner, cooler version of the MacBook Pro made its appearance at the 2012 Worldwide Developers Conference in San Francisco through June 11-15. Called MacBook Pro Retina, the new Apple computer features flash-based storage, a higher processing speed than the earlier model and, most strikingly, a screen resolution of precisely 5.184 million pixels, supposedly making individual pixels…

MacBook Profume

When I heard that Air Aroma, a ‘scent solutions company’, was launching a perfume dedicated to, and smelling exactly like, a freshly opened MacBook Pro computer, I instantly recalled a product launch that ended up fizzling out: the Demeter Fragrance Library. The company had a similar idea, and it wasn’t much of a hit. Does anyone remember Demeter?…