Facebook Ads a Flop

According to a recent BBC investigation, advertising on Facebook is not worth it, since companies do not receive the return on investment they expect. The vast majority of users go on the site to socialize with friends and family; the tiny ads on the right-hand side of the Facebook homepage don’t attract nearly as much…

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Will Kids Refresh Facebook?

While Facebook does not permit registration for those younger than 13, that doesn’t stop many web-savvy minors from signing up and using the social network under an assumed age. Recently, the trend has garnered media attention as Facebook explores ways to make the online socializing experience legally accessible for this very young crowd. This means developing special…