Banner Ads: Online Advertising’s Dead End

The banner ad has been around for almost two decades now, but it has little to show for itself. Not only is it unimaginative and intrusive, but most readers blithely ignore it. Industry experts agree: the banner ad symbolizes the very worst of what online advertising can offer. It should come as no surprise, then, that…

Promoted Trends on Twitter Now Cost $200K

The Promoted Trends feature on Twitter has been upsized to the tune of $200,000 a day in the US. What started as an $80,000 fee in 2010, when Twitter first introduced the feature, has now more than doubled in cost. This unique function is part of Twitter’s advertising services suite that allows a given company to…

Twitter Outperforms Competition 9 to 1 in Lead Generation

In the battle for business, Twitter appears to be standing head and shoulders above LinkedIn and Facebook. A recent study by Optify, a provider of digital marketing software, shows that Twitter bests social media giants Facebook and LinkedIn with a hefty 9-to-1 ratio. In other words, Twitter is nine times better than the two other networks…

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The Conversion Rate: Death by SEO and Social Media

It turns out that common strategies, like putting extra effort into search engine optimization and social media campaigns, may spell the death of your site’s conversion rate. If you want site visitors to interact with your web page and become leads, you’d best ignore standard wisdom and employ a few targeted tactics that, while perhaps not…

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EBay Turning Groupon-esque

Though the company has been keeping a low profile about it, eBay has recently begun to test out new features that bear striking similarities to another popular web destination for avid online shoppers. From Groupon, eBay will borrow the concept of special deals for local services, calling its version eBay Lifestyle Deals. It has now…

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Facebook Attacks Fake Likers

In a move many will welcome, Facebook is going after and deleting fake ‘likes’ on the social network’s most popular pages. This action is coming after the site admitted that 8.7%, or about 80 million, user accounts on Facebook are phony, of which a substantial proportion are run by bots designed to spam, spread malware, or artificially…

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There Are 83 Million Fake Facebook Accounts

Amid growing concerns about the sustainability of its marketing platform, Facebook has been found to be home to a vast amount of illegitimate accounts, numbering more than 83 million at last count. There are currently 950 million monthly active user accounts on the social network, of which 8.7% are duplicates, misclassified or “undesirable.” A duplicate account occurs when…