MacBook For Your Retina

macbook pro copywriting editing writer editor

via Flickr, by Victor Solanoy

A thinner, cooler version of the MacBook Pro made its appearance at the 2012 Worldwide Developers Conference in San Francisco through June 11-15. Called MacBook Pro Retina, the new Apple computer features flash-based storage, a higher processing speed than the earlier model and, most strikingly, a screen resolution of precisely 5.184 million pixels, supposedly making individual pixels impossible to see. At 220 pixels per inch, the Retina display is taking picture and text quality to a whole new level, making everything on the new MacBook Pro look incredibly good.

Apart from its reportedly stunning visual fidelity, the new MacBook Pro boasts a 2.3GHz quad-core Intel Core i7 processor, a 256GB flash drive, a native resolution of 2880 x 1800 and a diagonal screen size of 15.4 inches. It’s 0.71 inch thick, weighs 2.02 kg and costs $2,199, making it a slim, heavy and rather expensive tech toy with a number of standout features.

Retina technology is not that new; it made its debut in 2010 as a feature of the iPhone 4, and since then has been implemented in a number of other devices including the third-generation iPad. It is only this year that the MacBook Pro got the upgrade, much to the delight of Apple fans and tech geeks.

Reviewers are saying that images and texts appear sharper, clearer and more colourful on the Retina than on the standard MacBook Pro, hailing the former as a groundbreaking product though hardly revolutionary in computer design. The Retina is part of an ongoing trend of incremental updates to Apple devices, and lovers of the brand welcome it wholeheartedly.

The main downside to the new technology is that certain software cannot support the Retina’s new crystal-clear display, meaning that text and pictures do not render as beautifully and as crisply there as one would expect. Notable examples include Twitter, Adobe InDesign and all web browsers, where words and images are decidedly less clear than in Apple applications.Picture-perfect appearance and quality are attainable only in such Apple software as iMovie and iPhoto, giving developers ample incentive to update their programs to keep pace with the Retina and the ensuing race to deliver a better viewing experience across platforms and devices.

With the increase in screen resolution must come an increase in file resolution and in file size, which some say will affect the dual process of uploading and downloading to the point where bandwidth is stretched to its limits. It is clear that the web stands to feel the impact of this new technology, since it obviously won’t be confined to offline use. And while the MacBook Pro Retina is unique in its class, it is safe to assume that other computer brands will soon hop on the bandwagon and develop similar technologies in the near future.

Word Count: 464; bhive.ca

June 28, 2012: http://bhive.ca/5.0/BHIVE-blog/mac-book-for-you-retina.html

editor writer

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s